At Danny Meyer’s Union Square Hospitality Group (USHG) restaurants, hospitality is not just a service—it’s a psychological experience. The goal: make every guest feel like a VIP.
By turning special occasions into meaningful experiences, they forge deeper emotional connections with their guests. These small gestures make guests feel truly seen and valued, transforming an ordinary night out into an unforgettable celebration.
A memorable guest experience isn’t just about efficiency or amenities—it’s about the emotional atmosphere that greets them the moment they step through the door.