Jan 24, 2025 3 min read

Let's Talk About Those Terrible Cold Emails Please

Restaurants - are we sick of cruddy emails that really say nothing other than "I'd love to book a meeting?"
Let's Talk About Those Terrible Cold Emails Please
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🍽️ Restaurants - are we sick of cruddy emails that really say nothing other than "I'd love to book a meeting?"

You don't have to comment if you agree. 😎 A like will suffice!

But seriously, we need tools, we need hardware, we need things that will help us with our business but when it comes to those, we need partners, NOT vendors? Right.

Can you believe someone sent this to me!??! I guess they aren't following me on LinkedIn

Let's help those companies to help us. Here's a guide.

VENDORS - THIS IS FOR YOU!

It's 2025 and we are no longer asking for marriage on the first date. If we don't know you, we don't know about you or if we don't even know we have the problem, why would you expect us to jump onto a call or into a meeting.

Let's stop the cold marriage proposals and start to get to know each other first. Help us understand and like you. Then if it makes sense, let's have that date or more appropriately labeled, a discovery call.

Here's a guide on how better to connect with and help restaurants.

1. If your cold email says "we" or, worse, "I," that email is not about us. It's about you.

- Make the email about me. Why should I care?

2. If your cold email says, "I would love to," of course, you would love it, but remember, WE ARENT IN LOVE.

- How about asking me what I'm thinking about?

You didn't bother to ask your rep if they met me and then admitted it?!?!?

3. If your cold email asks me to get into a meeting, and it's the first email I have ever seen from you, just assume the answer is already no.

- Ask what my priorities are.

4. If your cold email tells me about your amazing product but you haven't asked if I have the problem you solve, I either don't have the problem, aren't thinking about it, or don't care.

- Ask if I have the problem.

How about what if you could explore my LinkedIn profile where you will quickly see that I have NOTHING to do with culinary!?!??

5. If your cold email does not CLEARLY show me that you can solve the EXACT problem I have and how I'm confused. Don't expect an answer.

- Tell me who your product is designed for and show me quick, believable results.

*Example: growing multi-unit brands rely on our done-for-you digital marketing solutions like email, digital, and listings management tools so the person who does your marketing can focus on things that only someone inside the brand can do. A 20-unit fast-casual brand we are supporting just had their newest store increase sales by 29% in 6 weeks by leveraging our digital ad-buying solution with only a budget of $500

PS. Stop tagging 600 people in your posts unless they asked to subscribe or they are specifically mentioned in the content. That's kind of rude. Good content should stand on its own with you manufacturing the engagement.

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Do you need help with any of this? Send me an email rev@brandedstrategic.net

- Rev Ciancio

WHAT DOES REV DO?

*I help hospitality tech companies with lead generation and content marketing.

*I help restaurants to build guest marketing programs.

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