Past Editions

Launch Like a Band, Not a Brand

Because in Hospitality & Retail tech, nobody ever got inspired by a PowerPoint encore.

The Neuroscience of Takeout: How Convenience Hijacked Our Brains

Why the brain craves convenience—and how restaurants can turn dopamine into loyalty.

The 8-Minute Marketing Foundation Every Restaurant Needs

Bring the Fun Back

Drop-Kick the Crap That's Killing Your Restaurant

Leave the Candy, Take the Pizza

Scary Pizza

Plus: Jim Bitticks of Dave's Hot Chicken on how a $900 East Hollywood pop-up became a billion-dollar sensation.

How to Get Your Restaurant Marketing Questions Answered

Measuring a Life Well Lived

How Restaurants Are Stealing TikTok's Group 7 Playbook

Perceived Value: The Hidden Currency of Great Experiences

The brain science behind why some experiences are worth every penny and others feel like a rip-off

Make Good Choices

Choose Wisely

Plus: A sweet hospitality-related deal you won't want to miss out on.

A Letter of Gratitude to Jesse Cole for Restaurant Leaders

Turning Competition into Calling

Wabi-sabi

The imperfections of the foodservice + hospitality industry, might be want we need

How the Pain of Paying Hijacks the Guest Experience

Neuroscience reveals three ways to turn the check drop into a dopamine hit.

Duck, Duck, Goose!

Tag, You’re It!

Plus: Roland Gonzalez, the CEO of Church's Texas Chicken, on leading one of the world's largest fried chicken brands.

5 Ways To Increase Holiday Revenue Starting TODAY

The Language of Trust in Business Development

Finally Mom! Big Big Pink Flamingos.

4 Restaurant Marketing Steps

The Science of Seduction: Stories, expectations, and Delicious Deception

How one chef proved the power of story with a simple risotto experiment

Where To Meet Your Guests?

Changing Channels

Plus: Rob Lynch, CEO of Shake Shack, shares his journey from washing dishes to leading one of the world's most recognizable burger brands.

BIGGEST TAKEAWAYS: Fast Casual Executive Summit 2025

What Tim Hortons' Price Increases Teach Independent Operators

Music, Mood & Mind Tricks

How savvy hospitality pros use music to move minds, shape mood, and boost the bottom line

AI Double Standard

Hollywood, Hospitality, and the AI Double Standard

Plus: Scott Boatwright, the CEO of Chipotle, on his personal journey from humble beginnings to leading one of America’s most recognizable brands.

Secrets to Entrepreneurship: Operate in the Present

The Secret Reason Great Service Still Gets Lukewarm Reviews

The brain bias every hospitality pro needs to know—and how to flip it.

The Starbucks GYM

Canada's Restaurant Guy

How to Know What to Share on Social Media. Spoiler: Expect More Mascot Costumes...

The Right Tool in the Right Place

Knowing Where to Tap

Plus: Barry McGowan, CEO of Fogo de Chão, on leading one of the world's most iconic Brazilian steakhouses.

The Formula Every Restaurant Should Steal for Retention

Building Wealth — with Modern Proof Points

The Neuroscience of Waiting

Why Time Crawls, Brains Spiral, and Tech Tips the Scale

Sales Solves All

It's that simple.

Vandelay Industries

Plus: how Brooks Schaden of Tom's Watch Bar is reinventing the modern sports bar.

Just Importing and Getting Out of Exporting

The Pendulum Principle

BIGGEST TAKEAWAYS: FS/TEC 2025

Shift Happens

If your Pre-Shift Huddle is just another box to check, you’re missing a powerful brain boost for the team

The Death of the Café Muffin

Blurred Lines

Plus: meet the 19 richest sports team owners in America.

The Lines They are a Blurring

Stack Skills, Not Trends

Look for the Helpers

An Entrepreneur’s Secret Weapon Against Loneliness

Hospitality on Auto-Pilot?

How tech disruption tests the balance between operational efficiency and human connection

⚾ 5 Restaurant Marketing Tactics I Learned From 24 Minor League Baseball Games

It's Cool to be Boring

Plus: why do restaurant marketers keep butting heads?

Boring is Beautiful

Energy & Time — The True Currencies of Success

The Great Restaurant Marketing Divide

Hospitality Tech Gone Wrong

Do your personalization strategies feel like VIP treatment or Big Brother surveillance?

The RFPs Are Coming!

Plus: this fall's must-attend trade shows.

The Must-Attend Restaurant Trade Shows This Fall!

The Spike in RFPs Isn’t Bureaucracy – It’s a Warning Shot!

The Fan Economy Revolution...

The Power of Perseverance and Purpose

The Secret Ingredient in Hospitality

How'd you like to be in the guest brain—priming it for a great experience—before they even walk through the door?

There Are Signs Everywhere

Plus: How champions use intelligence, intuition, and inspiration to win.

Follow the Signs

10 Ways AI is Revolutionizing Restaurant Marketing

The new AI fight for customers

What's This Strange Industry Pause?

The Science of Winning Leadership

Build repeatable systems that combine data, instinct, and motivation.

Why Chili’s, Outback, and Applebee’s Are Pulling Ahead — and How You Can Too

Hot Coffee

Plus: The five-second test that decides whether diners settle in for a great meal—or brace for a bad one.

Coffee is for Closers!

3 Free Google Business Profile Upgrades For Restaurants

Does Your FOH Staff Pass the 5-Second Test?

Guests decide how they feel about you before you’ve even said hello. The reason? It’s not what you think.

Why Your Restaurant Won't Survive Without a Career Marketing Strategy.

When Your To-Do List Becomes Your Only Love Language

Important Lessons from a Fellow Builder: By Michael Beck

The Double-Edge Sword

Plus: what we're reading this week and an exciting new deal in the QSR signage space.

Gen Z Dollars: Welcome to the Circus, Now Pay at the Door

Bi-line: Michael Beck: GTM Sales Strategist, Pattern Interrupter, Neuro-Spicy Creative CEO & Founder of Inc Tank GTM | CEO & Chairman of the Back to Blue FoundationGulf War Veteran & Host of the ChatGTM Podcast E: [email protected] | W: inctankgtm.com

Amping Up the Spark

The Brain Science of Nurturing Passion Without Blowing the Fuse

Restaurant AI Isn’t Magic - It’s a Better Manager That Never Sleeps

Powered by restaurant knowledge

Close your eyes to see

Milton Friedman Would Love ResTech

The Practical Magic of Accessible AI

Improve All Your Marketing Reports 10x With One Simple Shift

Pleasure Quirks: The Psychological Secret Ingredients of Guest Satisfaction

Cognitive triggers that turn ordinary service into magical pleasures.

One Dish, Two Dish, Three Dish... Ten Stories

Be Better > Be First

Bar Tales & Table Talk: Why Guests Remember the Story, Not the Sauce

The brain-science case for adding story to your service

Flooding Your Problems with Ideas

ADHD in Hospitality, Foodservice, and Beyond Infinity

A Celebration of Difference

I’ve Tested Google Ads Across 100s of Restaurants. Here’s What Works.

The Power of using Supporting Technology in the Restaurant Industry

The Boardroom

The Anti-Playbook: How to Win by Doing What Your Competitors Won't

4 Common Hospitality Complaints (and what they reveal about the brain)

Customer complaints are inevitable. The psychology behind them is a masterclass in hospitality.

Unlocking Clarity Through Alignment

I Am a Buy Show

Where AI Delivers ROI in the Restaurant Business

Atkinson on AI

How to Increase Sales and 5-Star Reviews With Your Waitlist and Reservation App

The Race

The Ultimate Restaurant Email Content Guide

You’re Not Boring. You’re Just Not Listening.