Last week, wrapped up. All beef, no filler.

The shift to insight selling is a transformative step, heralding a commitment to a data-driven and customer-centric approach that genuinely delivers value. In today’s fast-paced foodservice industry, understanding and anticipating client needs through data is not just an advantage—it’s a necessity.

Major brands are embracing kiosks, highlighting the digital revolution in consumer interactions and underlining the pivotal role of digital platforms in shaping the contemporary retail landscape.

Telling your customer stories makes for better marketing. So, what makes a good customer story?