Why I Fell in Love with Jason M. Riggs’ Brain
Reading The MACH-10 PM felt like being strapped into a cockpit where your co-pilot is a hyper-intelligent AI that occasionally whispers sarcastic comments about your backlog. As someone who works with AI daily, I immediately recognized how Riggs’ humor, spreadsheets multiplying like gremlins, dashboards plotting their own agendas, and endless meetings, resonates with the challenges I face. As Riggs himself says, "Dashboards lie. Always. Sometimes they dream of taking over your calendar." That line perfectly captured the chaos of old PM workflows and made me realize how I could apply AI more effectively in my own work.
Riggs shares approaches for integrating AI into discovery, prototyping, delivery, and growth workflows that have helped me elevate my practice. His guidance has given me practical ways to multiply impact and work with greater speed and clarity. His mantra, "Stop doing, start multiplying," has already reshaped how I approach daily AI workflows.
What the Book is About and Who It’s For
MACH-10 PM is designed for modern product managers, team leaders, and anyone actively working with AI in product decision-making. The book explores how AI is reshaping the PM role, from discovery and user research to roadmapping, prototyping, delivery, and growth. Riggs presents key skills such as AI literacy, prompt crafting, data fluency, ethical judgment, and system thinking. For me, these skills reinforced the methods I already use daily and elevated my understanding of how to combine AI tools with human decision-making effectively.
Riggs addresses common PM pain points and demonstrates how integrating AI into workflows can reduce inefficiency, accelerate decisions, and clarify alignment across teams. As Riggs reminds us, "Power at MACH-10 demands integrity at MACH-10," emphasizing that speed and AI power are only valuable when combined with thoughtful human judgment.
An Anecdote That Vibed With My Own Sense of Humor
One absurdly entertaining scenario in the book shows a backlog growing legs and walking out of the office, only to reorganize itself logically. As someone who experiments with AI daily, I could immediately relate to how automation and AI can take over tedious tasks while freeing human attention for strategic thinking. Another example highlights discovery meetings pre-AI, where compiling notes and spotting patterns could consume a week. With AI, these tasks become almost comically efficient, matching processes I now run in my own practice.
Actionable Steps for Readers
Riggs provides exercises that I have personally applied to improve my workflows:
Audit your workflows to identify where AI can support the team rather than just automate tasks.
Build a prompt library for discovery, roadmap prioritization, analytics, and scenario modeling.
Run short AI-augmented sprints to test speed, alignment, and clarity.
Reflect weekly on what AI is accomplishing, what needs adjustment, and how your team can leverage it.
Share findings with your team to create a feedback loop of continuous improvement.
These exercises have allowed me to integrate Riggs’ teachings into my daily AI work and elevate the value I contribute to product strategy.
Audivi AI: Why Jason is the Right Person to Bring It to Life
Reading this book gave me a direct window into Jason’s mind. I now understand why Audivi AI, his drive-through voice ordering solution, is positioned to succeed:
Financially: The system is architected for efficiency and measurable ROI.
Philosophically: The MACH-10 philosophy guides every decision, ensuring that speed, clarity, and human judgment shape Audivi AI’s strategy.
Architecturally: It scales reliably for real-time customer interactions.
Legally Compliant: The product follows privacy, data security, and regulatory compliance guidelines, ensuring brands can implement it safely.
Riggs’ approach aligns with how I apply AI in my work; ethically, efficiently, and strategically. Seeing his philosophy in action reassures me that Audivi AI is in the right hands and built on a foundation of deep understanding and practical wisdom.
Final Thoughts and Parting Shots
MACH-10 PM is funny, absurd, practical, and visionary. It’s not just a PM book; it’s a roadmap for AI-augmented leadership. The exercises, frameworks, and step-by-step guidance have already helped me apply Riggs’ methods to my daily AI workflows. The humor, absurd stories, and pull quotes like "Dashboards lie. Always. Sometimes they dream of taking over your calendar" and "Stop doing, start multiplying" make it engaging and memorable.
After reading this book, I have concrete ways to elevate my work, experiment with high-leverage prompts, and think about product strategy in new ways. It gave me a front-row seat to Jason M. Riggs’ brain and why Audivi AI is the solution brands need. For anyone working with AI daily and looking to enhance their impact, this book is a must-read.
Ready to Go MACH-10? Dive into Mach-10 PM to supercharge your product management with AI, humor, and practical wisdom. Connect with Jason Riggs to explore his philosophy in action or learn more about Audivi AI, the intelligent voice-driven solution reshaping drive-through experiences.
