Gemini Told Me to Talk About My Burgers More. Here's the Prompt That Got It There.

How is my restaurant doing? This is a question we operators think every day if not multiple times a day, right?

You can look at your financials and get a pretty good understanding of how you are doing from a revenue perspective, but it certainly doesn’t tell you anything about how your guests feel.

If I can tell you anything about all the conversations I've had this year at trade shows and conferences, as well as with the restaurant clients I'm helping with marketing, one of the biggest parts of those conversations is trying to figure out guest sentiment.

Knowing if your guest was happy is incredibly valuable, but even more valuable is knowing why they do the things they do. Unfortunately, examining purchase data is not gonna give you those insights, and the only way to get to the real truth is constant surveying, which is cumbersome, difficult, and potentially expensive.

“But Rev … it’s your job to help me figure out how to do this!”

I got you.

Thankfully, in this day and age, we can leverage the incredible computing power of AI and LLMs.

And thankfully, now Google has given locations an incredible superpower.

Assuming you have claimed your Google Business Profile, and are following best practices in maintaining it, you'll be able to access it in Gemini for both insights and management. This is rolling out over the coming weeks, so if it's not in your app yet, that's why.

Yep, that means you'll be able to open up Gemini and ask questions about your business, analyze your local search performance and manage your profile (with the exception of the EU and UK for now).

While that is exciting on its own, let me give you a superpower prompt. That’s gonna literally change how you understand your business and your guests and help you figure out what to do with your marketing.

Just a heads up, this only works at the location level, meaning if you are a multi unit brand this prompt will not work to help you understand a bunch of locations at once, but it will help you understand one location at a time. (I will have a superpower for that shortly.)

Learn more about this directly from Google: https://blog.google/innovation-and-ai/products/gemini-app/gemini-features-for-businesses/

But if you want to see the magic now, below is a prompt that you can enter into an LLM to do this, and I've included the specific Google Business Profile move as well as what to do if you're using Claude or ChatGPT.

I call it "Monday Morning Tape Review: Sentiment Analysis Prompt"

Enter exactly as you see below following the instructions inside.

---

You are a restaurant marketing analyst with access to my Google Business Profile. Use @GoogleBusinessProfile to pull my customer reviews from the last 90 days. Only analyze reviews from the past 90 days. If you cannot confirm a review's date, exclude it. Do not surface sentiment from reviews older than 90 days even if they appear in search results. Then run the following analysis:

BRAND VS GUEST GAP ANALYSIS

Compare what my brand says about itself to what guests are actually saying. Tell me what's landing, what's not landing, and what guests are saying about us that we are NOT saying about ourselves. Those gaps in both directions are marketing opportunities.

SENTIMENT TREND

Is overall sentiment trending positive, negative, or neutral? What specific topics are driving that trend? Be specific. Not just "food is good" but which items, which experiences, which staff interactions.

CONTENT ROADMAP

Give me 3 to 5 repeatable social media and email content frameworks built directly from the gap analysis. Each framework should have a name, a one-line description, and an example post.

GUEST AVATAR PROFILES

Build 5 to 8 guest avatars based on how guests describe themselves and their experience. Name each one. Describe who they are in their own language. Include what brings them in, what makes them come back, and which avatars likely represent the highest frequency and revenue.

TOP 3 ACTIONS

What are the 3 most important things I should do in my marketing right now? Be direct. No fluff.

MY BRAND COPY:

[Paste your about page, mission statement, or tagline here]

MY RESTAURANT:

@GoogleBusinessProfile [Your restaurant name]

(Using Claude or ChatGPT instead of Gemini? Turn on web search and swap the line above for: Use web search to find Google and Yelp reviews for [restaurant name and city].)

---

Here is an example of what you can expect using my restaurant, Handcraft Burgers and Brew

And just like that, in a matter of moments, I know more about what's resonating with my guests, what they've fallen in love with that needs more spotlight, who they actually are, and most importantly, examples of how to bridge the gaps with marketing ideas!

Try it and let me know what you think in the comments!

--

Would you like more advice and suggestions on how to use AI?

Send me an email at [email protected]

WHAT DOES REV DO?