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Hot Coffee
Friends of Branded:
Happy Saturday and I hope you had a great week.
Google the two words “hot coffee” and the 2011 documentary film that analyzes the impact of tort reform on the United States judicial system will be the top of the list. The title of this documentary was derived from the Liebeck v. McDonald’s Restaurant lawsuit and a story that I was infatuated with back in 2011. The plaintiff, Ms. Stella Liebeck, was severely burned after spilling a cup of hot coffee purchased at a McDonald’s restaurant into her lap.
The title and image above may have been drawn from this documentary, but this week’s Top of the Fold has nothing to do with the lawsuit or film (I think I’ve got range, but tort reform would be pushing the limits). Coffee is the focus and how this segment of the market is the focus is one of the hottest (pun intended), fastest growing, most dynamic, and resilient parts of the restaurant industry in 2025.
How hot is this segment of the market right now? Great question, so let’s set the stage.
