As a restaurant marketing consultant and fractional CMO, I get asked a lot of “how to” questions about restaurant marketing. Here are some of the most common ones, along with answers I believe will help you.
What’s the best day to send email?
Try Wednesday or Thursday, but the real answer is to test it.
What’s the best time of day to send email?
Late morning (10–12) or late afternoon (3–5). Again, test it.
What’s the best way to increase loyalty signups?
Ask at the point of purchase. It is the easiest win most restaurants ignore.
What’s the best way to acquire new guests?
Google Search Ads. When people are searching “burgers near me” or “pizza delivery,” you need to be the answer.
How do I get a guest to make a 3rd purchase?
Incentivize it. Use rewards or habit-building promotions to make the behavior stick.
How often should I post on social?
As often as you can consistently. Use reels, carousels, and stories on opposite days. Always use stickers.
Have more restaurant marketing questions you would like answered? Here is your chance to get them all answered live!!
Join me at the Florida Restaurant Show and Pizza Tomorrow Summit in Orlando!
Ill be hosting a panel you won't want to miss: “Your Restaurant Marketing Questions Answered”
Tuesday, November 11, 2025 - | - 11:00 AM to 11:45 AM - | - Education Theater 274
We will dig into:
How to get found when guests search for what they crave
How frequently to post on social
How to stop 1-star reviews before they happen
What content actually drives orders
How to think about AI and where you can use it today
I’ll be joined on stage by:
Kevin Slaughter , CEO of Mailwise Solutions
Danny Riggs, Regional Sales Leader at Popmenu
Lyndsie Berens, Head of Marketing at Revmo
Together we’ll tackle your toughest marketing questions in real time!
Other speakers worth catching: The event is stacked with smart people helping operators grow, including:
Mark Sorenson CEO of Social High Rise — Restaurant Social Media: 7 Tactics to Get More Butts in Seats
Kenneth Scharlatt, CFBE, WSET I Sommelier, WSET II Spirits Steward Founder of Savage Orchid Hospitality — You Had One Job: Feed the Guest. What Happened?
Alison Anne Alison Anne, Leader of The Restaurant Revolution — How Do I Get Everyone to Care As Much As I Do?
Darren Dennington, Owner of Service With Style — Marketing, Promotions, Specials, Events and Catering: Let’s Drive Sales
Monte Silva , CEO/Owner of Ten Tables Hospitality — Transformational Hospitality: Turning Transaction into Human Connection
Bring your toughest questions. Leave with real answers.
What restaurant marketing questions do you have and will I see you in Orlando?!?
Get your ticket here!
Do you need help with any of this? Email me at [email protected]
—Rev Ciancio
WHAT DOES REV DO?
I help restaurants build guest marketing programs.
I help hospitality tech companies with lead generation and content marketing.
