I get asked all the time: 👉 “What should our social media plan be?” 👉 “What’s working right now?”
Here’s the truth: try what feels right, measure it, then double down on what works. That’s the whole playbook.
Yeah — looking at your top-performers across Insta + TikTok, here are the big themes that jump out:
1. Stadium & Theme Park Content is Your Engine. Every list is dominated by baseball stadiums, amusement parks, and “what to eat” roundups. People clearly come for destination food adventures. These always over-index because:
They’re evergreen (someone can watch in April or August and still get value).
They’re built-in discovery magnets (geo tags + team/park names).
They blend craveable food with the experiential hook.
Takeaway: Double down. Stadium food + amusement parks = cornerstone. Keep pace high during season, and trickle them out off-season for long-tail traffic.
2. Camera-Audio / POV Beats Voiceover in Raw Engagement. Your Meta glasses / “you’re there with me” footage is outperforming. Even when the edits aren’t as tight, the intimacy of real-time food reactions pulls people in harder than scripted VO.
Takeaway: Mix formats. Use VO for structure (series continuity), but lean camera audio whenever the reaction is strong — it feels more honest and shareable.
@revciancio POV: Jack reviews LEGOLAND pizza with Meta glasses 👓🍕 His order: The Jack Jack → extra pepperoni + sauce, no cheese. What to Eat at Amusem... See more
3. Novelty Sells — Costumes, Collabs, Gimmicks. The mascot costume game, orange lantern, Bananas crawl… these spiked because they weren’t just food, they were “WTF, I gotta watch this” moments. People like seeing you play a character.
Takeaway: Seed at least one “novelty/hook” video per week. Costume, prop, collab, stunt. Keeps the feed unpredictable.
4. Restaurants with a Story Can Pop — but Need the Right Angle. Handcraft BOTMs, local NJ restaurants, collabs — they don’t always hit as wide, but they do build brand depth + restaurant goodwill. They need a hook to travel: insane burger topping, owner cameo, wild backstory.
Takeaway: Keep these in rotation, but script harder hooks. Don’t just say “new BOTM,” say “we just smashed bratwurst coins into a burger because… Oktoberfest.”
5. CTA & Shareability Drive the Extra Lift. Your best stadium/amusement park hits often included lines like “Did you even go if you didn’t eat this?” or “Don’t skip the funnel cake.” That pushes the “send to a friend” instinct.
Takeaway: Build in share-worthy one-liners every time. It’s the difference between good and viral.
@revciancio Detour-worthy: Dean’s Diner has the best coconut cream pie in America. I drove out of my way—breakfast (eggs, sausage, biscuits & gravy), ... See more
⚡ If I were to distill the playbook:
2x Stadium/Park per week (camera-audio heavy, series continuity).
1x Restaurant collab/launch per week (Handcraft + partners).
1x WTF/Novelty stunt per week (costume, challenge, prop).
Fill rest with punchy locals or shorter experimental trends.
Want to know how I do it? PRETTY EASY
Download data in 30 day increments
Upload to ChatGPT to analyze
EASY!!!
Did it work for you?
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Do you need help with any of this? Send me an email [email protected]
- Rev Ciancio
WHAT DOES REV DO?
*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.
