Maybe it’s the time we’ve spent with our new partners at DailyPay, an employee-first company championing financial flexibility through earned wage access, but this week’s Shoutout goes to the unsung MVP of the last mile, the driver, and to Drivosity, whose platform powers safer, smarter, and more efficient first-party delivery.
Here’s a stat that should stop every operator, investor, and technologist in their tracks: Papa John's has now surpassed 1 billion delivery miles (tracked on the Drivosity platform). That’s not just scale, that’s exposure. Human lives on the road.
And yet, for an industry obsessed with speed, convenience, and unit economics, we’ve historically underwritten one of the most important variables like it’s an afterthought: the driver.
Drivosity flips the script. At its core, the platform uses GPS tracking and behavioral analytics to measure things like speeding, braking, and acceleration, turning driver performance into a real-time “DriveScore” that gamifies safety and accountability.
This is Moneyball for the last mile, but instead of on-base percentage, we’re tracking risk per mile. And the results matter: reduced accidents (in some cases dramatically), lower insurance costs, better customer experiences, and most importantly, drivers who get home safe.
Let’s call it what it is, delivery drivers are one of the most under protected assets in hospitality. They operate in their own vehicles, under time pressure, in unpredictable environments, and are often judged by speed, as opposed to safety.
Drivosity changes the incentive structure. It proves something operators should have known all along, aggressive driving might save 90 seconds, but it can increase accident risk exponentially. That’s not a tradeoff. That’s a broken system.
This isn’t just a “nice-to-have” ops tool, this is infrastructure for risk management. Think about what 1 billion tracked miles really represents. A proprietary dataset on driver behavior, a lever to reduce insurance exposure, a compliance and liability shield, and a cultural shift from speed-at-all-costs to safety-as-a-KPI.
In a world where restaurants are being squeezed on margins, labor, and insurance…protecting drivers isn’t just the right thing to do, it’s economically essential.
As an industry, we talk a lot about automation, AI, and robotics replacing labor. But here’s the reality, the last mile is still human and companies like Drivosity aren’t replacing drivers, they’re protecting them, coaching them, and making the entire system smarter around them.
B/c in hospitality, the most valuable delivery isn’t the pizza, it’s the person who brings it.
