The Shoutout this week goes to friends at Starfish who continues to be so active, that they may hold the high watermark for most appearances in the Shoutout section (that earns them Branded baseball hats for the entire team, shipping and handling not included)! 😊
This week I want to share that Starfish and ConnectedFresh are teaming up to eliminate one of the food industry’s biggest invisible drag, data silos in the supply chain. By folding real-time IoT condition data into Starfish’s traceability network, food companies can finally see what’s happening, where it’s happening, and why it matters, all without ripping out existing infrastructure.
You can read the partnership announcement here: Starfish and ConnectedFresh Announce Strategic Partnership to Expand End-to-End Supply Chain Visibility
For operators, this means no more blind spots between temperature, humidity, equipment status, and broader supply chain data. You get actionable visibility without rebooting your stack.
For investors, it’s a classic ResTech play where you want to cut friction; unify data; reduce risk; and turn compliance headaches into operational insight.
That’s infrastructure worth backing.
Food safety, compliance readiness, and resilience aren’t just boxes to check, they’re competitive differentiators. And this partnership finally stitches the real-time signals and the traceability fabric into one transparent, proactive system.
Visibility isn’t a luxury. It’s table stakes.
And now, the industry can see the whole board.
