Friends of Branded!
Happy Saturday and I hope you had a great week.
It was 1992 and I’m bartending at Martell’s, a neighborhood joint on the corner of 83rd street and 3rd Avenue in New York City. Two guests sitting at the bar start chatting with me and one asks, “do you know who you look like?” I shake my head b/c I see no upside in front-running this question as I know an answer will all but immediately follow.
“Michael from Melrose” one of the women said, and her friend agrees (was that right way for me to have clarified that the two guests were female?).
Dr. Michael Mancini, played by actor Thomas Calabro, on the 1990s prime time drama “Melrose Place,” started out as a devoted and honest husband with a career-driven mind-set. While his character became very different over the course of the series, I was confident this comparison to “Michael from Melrose” was one solely based on my physical appearance and I’m not going to lie, I was good with this. Too good.
The very next night at Martell’s, and I’m again asked by a couple at the bar (a man and women this time) “do you know who you look like?” the woman asked. This time rather than remaining silent and waiting for the answer, I nodded, maybe with a little swagger, and said that I’ve recently been told that I look like “Michael from Melrose.”
No said the women, “George from Seinfeld.”
The bar giveth and the bar taketh.

But away from our physical similarities, Geoge Costanza (Jerry Seinfeld’s best friend, despite possible protests from Elaine and Kramer) and I do have something very important in common, we’re both in the import / export business.
George’s company, Vandelay Industries, had range, and initially dealt in the world of importing and exporting latex products, before moving onto the importing of potato & corn chips and the exporting of diapers.
Bringing this Top of the Fold (or in this case, maybe “Top of the Funnel” in for a landing (and I’m sure many of you have been wondering where the heck is this going), when it comes to the hospitality industry, borders are becoming more symbolic than real.
Don’t get me wrong, the restaurant industry has always been a melting pot, and that goes back to Italian red-sauce joints, to sushi counters, and to tacos on every corner, but lately, there’s been an acceleration of imports with the arrival of so many international brands and products.
I’m now going back to that moment in 1992. That’s right, I look like George Costanza, and I’ve also chosen to be in his line of work as an importer / exporter!
Let’s go!
This week on the Hospitality Hangout, Brooks Schaden—co-CEO and co-founder of Tom’s Watch Bar—offers an inside look at how he’s reinventing the modern sports bar. From 150+ TVs and cutting-edge tech to brand partnerships with Flecha Azul Tequila and beyond, Brooks reveals how Tom’s delivers an immersive fan experience that goes far beyond game day. The conversation explores the evolution of sports viewing, the rise of betting and fantasy leagues, and why innovations like mocktails, slap fighting, and energy drink collaborations are redefining the future of hospitality.
Your career will thank you.
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Big congrats to Toast for teaming up with Bon Appétit on the 2025 Best New Restaurants list!
14 of the 20 honorees run on Toast, using tech that helps restaurants thrive.
The list highlights more than great food—it’s about stories, community, and creativity. From Recoveco’s bold, ever-changing menus to Baan Mae’s tribute to Southeast Asian mothers, Toast is powering the experiences behind the plates.
Tools like handhelds, menu customization, and seamless integrations give chefs and restaurateurs the freedom to focus on what they do best.
Kudos to our friends at Toast—Kelly Esten, Aman Narang, Steve Fredette and Alexander Becker—Bon Appétit, and every restaurant on the list. Your passion and innovation are redefining dining.

🏝 Robert De Niro is building a holiday paradise in Barbuda that includes $12 million villas and we’re here for it.
🎧 The new AirPods Pro 3 are here and, in a rare twist, they’re actually better and worth the price tag.
🍦 The world’s largest fast food chain is making its U.S. debut in NYC—any guesses? (Hint: it’s not McDonald’s.)
📺 From Netflix to Apple TV, here’s what to stream this weekend so you don’t waste time scrolling.
🏃 A competitive runner swears by these treadmills for home, tempting us to finally upgrade our workout game.

LDV Hospitality is a premier boutique restaurant group shaping the future of lifestyle dining, pairing award-winning culinary brands with world-class hotel partners. From New York to Doha to Tokyo, LDV delivers hospitality concepts that scale globally.
At the helm is John Meadow, Founder and President, who has spent 16 years building LDV into a trusted operator. His leadership team includes veterans from Jean-Georges, Patina Restaurant Group, and Restaurant Associates, bringing decades of expertise in brand development, licensing, and operations under one roof.
The company’s momentum is undeniable:
🌍 A portfolio of 20 restaurants and bars spanning 8 cities and 5 countries.
🍝 Scarpetta, LDV’s flagship, is internationally acclaimed and expanding into premier markets including Madrid, Rome, Tokyo, and London.
🏨 Exclusive hotel partnerships drive recurring opportunities in food and beverage concept development, licensing, and management across luxury properties.
👩🍳 Proven track record of creating, scaling, and operating iconic hospitality brands including Scarpetta, American Cut, and Dolce.
👉 For more information on this global hospitality group with a proven history of brand-building and a clear runway for expansion, reach out right here.
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Don’t just scroll—click! Congratulate everyone on making the B List and send some LinkedIn love their way.
Industry Intel
Key restaurant lessons from the Orlando gathering.
Written by Rev Ciancio
Healthy dining becomes a daily routine everywhere.
Written by Jay Ashton
Criticism and friction guide stronger leadership choices.
Written by David Meltzer

@hospitality.hangout beli_eats just rated this the best sandwich # 1 in New York City and the restaurant guy gives it two thumbs of approval! Want more of our ... See more
That’s it for today!
See you next week, same bat-time, same bat-channel.
It takes a village!
Jimmy Frischling
Branded Hospitality
235 Park Ave South, 4th Fl | New York, NY 10003
Branded Hospitality is a foodservice growth platform with three integrated business lines—Ventures, Solutions, and Media. We invest in innovative tech and emerging brands, provide expert advisory and capital strategies, and amplify visibility through podcasts, newsletters, social, and events—creating a powerful flywheel that drives growth, brand strength, and lasting success.



















