Industry Insights

Building a Brand Identity That People Remember

Blame It on the Rain

The Hidden Science Behind Bad Weather and Guest Experience

🤖 I Still Kinda Feel Behind on AI, So I Asked an Expert

Culture Doesn't Self-Correct

Why Great Restaurant Leaders Build People Before Pressure Reveals the Gaps

Stop the Scroll: My AI Workflow for Figuring Out What’s Working on Social Media

The Friction Advantage

Why the Best Restaurant Employers Win Long Before They Start Recruiting

Build Customer Loyalty with These Two Words

The science of recognition, belonging, and why guests keep coming back.

The Restaurant That Forgot Ryan & How Recognition Became The Next Frontier Of Restaurant Loyalty

Why the restaurants that remember their guests will win.

Do You Want AI To Tell Your Guests To Order Via Third-Party?

Reclaim Our Power

I Made a Joke About AI Governance. Then the Joke Started Making Sense.

Why the Growing Gap Between AI Capability and AI Governance May Be the Defining Risk of the Digital Age

The Hot Dog Isn’t Why People Come

The Real Reason Your Employees Quit

And it's not what you think

The Price of Your Potential

The Friction Killing Your Marketing

The brain-based reason customers bail — and three ways to fix it today

The Restaurant Software Reckoning Has Started By:

The restaurant industry spent a decade accumulating technology. The next decade may be defined by deciding what truly belongs.

BIGGEST TAKEAWAYS: Digital Transformation IN FAST CASUAL AND QSR SUMMIT 2026 2026

Turning Ambition Into Action

Bro, Do You Even Claude?

AI and the New Build-vs-Buy Debate in Restaurant TechBy: Chad Horn, Illustrations By: Michael Beck

Gemini Told Me to Talk About My Burgers More. Here's the Prompt That Got It There.

The Neuroscience of "We've Always Done It This Way"

Before you label people resistant, understand the three neurological forces quietly working against every new initiative.

The Hidden Cost of Friction: A Lesson in Restaurant Growth from Restaurant Marketing Workshop

ALL OF MY NOTES: The Restaurant Marketing Workshop 2026 Takeaways

"We literally just talked about this!"

Every restaurant manager has said it. Neuroscience explains why employees forget...and what to do about it.

Why Candidates Are Dropping Off Before Completing Applications