Please allow a quick moment of humble brag. We are really freaking good at local search marketing. I'm the former director of marketing at Yext, a premier listings management solution and former CMO from SinglePlatform, a listings management solution that was purchased and incorporated into the marketing tools at Tripadvisor.
Before that, I used to run a done for you listings management company and have consulted for the gold standard of listings management providers for restaurants, Marqii. I'm qualified to claim I'm an expert on local search.
There isn't much I don't know about how your business profile works on publisher sites like Google, Yelp, Bing, Yahoo, Siri, Apple Maps, Facebook, Alexa, Tripadvisor and more ... seriously, ask me anything about local search.
End humble brag.
Taking everything I have ever learned about local search, I can share that if you want your restaurant locations to come up at the top of "near me" and menu item searches on these apps, maps and sites, follow this playbook:
- Managing all your listings on every publisher AND refresh them at least once a month. **Pro-tip** use Marqii to make this ridiculously easy.
- Ask every one of your guests for feedback and to share their positive reviews online. **Pro-tip** use Ovation to make this ridiculously easy.
- Reply to 100% of reviews, especially on Google, Yelp & Tripadvisor.
- Use keywords in your review response.
- Hire us.
The last one is optional but definitely key if you want the clutch results.
THIS WORKS FOR ALL RESTAURANTS OF ALL SIZES. And the best part is, local search is a game for independents to win. Large chain operations have a real struggle when it comes to doing this for every store but if you only have 1 or a handful of stores, its easy to start doing the above and build a best practice as you grow.
Want our help? Send me an email rev@brandedstrategic.net
- Rev Ciancio
WHAT DOES REV DO?
*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.