The best way to increase retention AKA return trips / repeat purchases from guests? Top marketers will all agree, its email. Email marketing is the fastest, cheapest, easiest, most scalable way to stay top of mind with your guests and get them coming back from more.
🎙The Digital Transformation in Fast Casual & QSR Summit by IndustryNow just concluded in Lombard, IL.
I absolutely love this show. Learned so much from so many amazing people ...
Things are really tough in the restaurant business right now, with rising costs of goods, inflation, labor issues and growing competition… driving revenue and being profitable presents an immense challenge. I believe that all the knowledge that you need to be successful is out there.
Why do restaurants use PDFs to display their menu on their website? It feels like a smart easy solution, right? It would make sense to save a little time and it’s easy to just upload that image to your website.
The Marketing Executives Group (AKA The MEG) just concluded in Chicago. This is an amazing show. They do everything right. Great food. Good content. Great networking. Every other trade show organizer needs to experience MEG.
Limited Time Offers (LTOs) are a powerful way to increase awareness, retention and revenue. While this book is titled to serve National Hamburger Days, it's really about maximizing your efforts on LTOs and what I call "hashtag holidays." This playbook works .. and it's FREE.
I teamed up with Andrew at Boozy Burbs and BistroUX to create a commission and subscription free online ordering restaurant marketplace for independent restaurants in the greater North Jersey area.
There are also no surprise fees that appear during check out for guests.
We are hard-core into trade show season here in the first half of the year! A super fun but super busy part of the calendar.
Which ones are you planning to attend? Which ones will I be at?
New guest acquisition is the most expensive part of the guest sales funnel and 70% of guests only ever dine at a restaurant once, profitability on that one meal is critical.
“Would you like fries with that?” — is not gonna cut it anymore.
RLC is a great show if you want to know what leaders at the biggest and most proactive brands are thinking about and how they are improving their businesses.
By harnessing the power of real-time reviews with Marqii and guest feedback through Ovation, Handcraft Burgers and Brew turned salt into satisfaction. Find out how these tools are not just game-changers but essential lifelines for restaurants navigating today's competitive dining landscape.
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