Friends of Branded!
Happy Saturday, and I hope you had a great week.
The phrase, “don’t call us, we’ll call” is a classic and often cliché of a statement from a hiring organization to a potential candidate and suggests that the candidate will NOT be hired. It’s considered a polite, but also final way of ending an interaction without inviting further follow-up from the other party.
For Brandon Barton, the CEO at Bite, and the H^2’s biggest fan my digressions, “Don’t Call Us, We’ll Call You” is also the title of the song released in 1975 by the American rock band Sugarloaf, co-written by lead vocalist Jerry Corbetta.
For the H^2 this week, the phrase is neither about politely being blown off from an employment opportunity or this song from the mid-70s, but rather a CTA (Call to Action) for the hospitality industry to embrace content marketing and think about the importance of creating a top of the funnel that will drive inbound calls and interest in your business. A commitment to creating valuable, and discoverable content that attracts, engages, and nurtures prospects is what I want you to take away from this week’s Top of the Fold b/c in all seriousness, your business depends on it.
