Bi-line: Michael L. Atkinson: ResTech Entrepreneur, Investor, and Co-founder of ARI Venture Studio | @michaelatkinson | michael@arivs.ai.
Welcome to 'Atkinson on AI,' a column exploring AI in the restaurant and hospitality industry. I'm Michael L. Atkinson, and I’ll attempt to demystify AI and reveal its practical applications for restaurant operators and anyone curious about technology's impact on the industry. AI is not a distant concept; it’s here now. By embracing AI, we can create more efficient, personalized, and profitable restaurants. Join me as we explore the future of food service.In the world of restaurants, every second counts and every decision matters.
Welcome back! Today, let’s dive into the art and science of menu engineering. AI can help you create the perfect culinary experience, optimizing your menu for profitability and customer satisfaction. Imagine a system that analyzes sales data, customer feedback, and ingredient costs, identifying your most profitable and popular menu items. It can also suggest new menu items based on current trends and customer preferences. AI can also help you optimize pricing, ensuring you’re maximizing revenue.
Use Case: Menu Item Recommendation Engines and Dynamic Menu Optimization. AI can analyze customer order history, dietary restrictions, and preferences to suggest menu items that are likely to appeal to each individual customer, increasing sales and customer satisfaction. Additionally, AI can dynamically optimize menu pricing and item placement based on real-time data, maximizing profitability and enhancing the dining experience.
Why it Matters: This level of insight allows you to create a menu that delights your customers and boosts your bottom line. AI can also be used to analyze customer feedback on new menu items, allowing you to make adjustments and improvements in real-time. Furthermore, AI can help you identify seasonal trends and ingredient availability, allowing you to create innovative and profitable seasonal menus. By leveraging AI to optimize your menu engineering, you can create a culinary experience that is both profitable and memorable. We’ll explore specific menu engineering applications in future posts, but start thinking about how you can leverage AI to create a winning menu.
AI is your culinary compass, guiding you towards a menu that is both delicious and profitable. Embrace AI to transform your menu from a list of dishes to a strategic asset, driving customer satisfaction and revenue growth.
To learn more and step into the future, shoot me an email. BTW, I’ll also be at NRA the 17th and 18th of May.
Cheers!
Michael