Melissa Hughes

There’s a reason guests feel compelled to tip a little extra when a server goes above and beyond—or

Admit it: Hospitality professionals obsess over consistency. We polish every detail, script the perfect welcome, and work tirelessly to meet

What’s the first thing your customers notice when they walk into your restaurant? It’s not your specials, or

Let’s talk about the last 90 seconds of a restaurant visit. It’s not sexy. It’s not dramatic.

Let’s set the scene: A table for two. The wine is perfectly chilled. The service is on point. The

Let’s talk about one of the most seductive forces in human behavior: scarcity. You’ve seen it. You’ve

Tipping. It's the little social contract that lives at the end of every restaurant meal, and yet—spoiler

Have you ever read a menu and suddenly found yourself craving something you never even considered ordering? That’s not

In the fast-moving world of hospitality, where trends come and go, one thing remains constant: our deep psychological need for

Recognizing guest celebrations isn’t just for fine-dining establishments—it can be a game-changer for any type of restaurant.  From

At Danny Meyer’s Union Square Hospitality Group (USHG) restaurants, hospitality is not just a service—it’s a psychological experience. The goal: make every guest feel like a VIP.

By turning special occasions into meaningful experiences, they forge deeper emotional connections with their guests. These small gestures make guests feel truly seen and valued, transforming an ordinary night out into an unforgettable celebration.