A few of the Branded team members got to spend some time at the QSR Summit earlier this week. Lots of great conversations happen with tactics, best practices and playbooks shared on how to be successful in the restaurant business.
Not a surprise, email was the answer to the question on the best way to drive frequency and return trips. Your guests may have app notifications turned off, Instagram only shows your content to a small portion of your followers and your store front may not be in their daily travel path. Email is the most affordable and scalable way to get key messages in front of your guests.
But what if your open rate isn't so hot? How do you know if you are even getting into their main email box!??
✉️ Want to increase the reach and open rate of your emails to restaurant guests? Bet you didn't know this hack!
If you're using Mailchimp, there is a secret feature that allows you to resend emails to guests who did not open with just 3 quick taps of your thumb?
Want to know how? Read this!
Do you have an email marketing growth hack to share? Please share: firstname.lastname@example.org
PS More takeaways from the QSR Summit here.
WHAT DOES REV DO?
*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.
Branded Strategic, Head of Revenue Marketing