May 23, 2025 5 min read

“Good Job Today, Consultant. I May Kill You Tomorrow.”

“Good Job Today, Consultant. I May Kill You Tomorrow.”
A lesson in consulting from the Dread Pirate Roberts (by: Michael Beck ~ CEO Inc Tank GTM)
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A Princess Bride Inspired Love Letter to the Noble Grind of Consulting

“Life is pain, Highness. Anyone who says differently is selling something.” – The Dread Pirate Roberts

Welcome to consulting, the only profession where you’re simultaneously a wizard, a jester, a therapist, a barista, and a battlefield medic for companies hemorrhaging relevance — and all before lunch.

And like our metaphorical boss, the Dread Pirate Roberts, your client ends every meeting with something that sounds suspiciously like:

“Nice deck. Impressive results. We may cancel the contract next week.”

Ah, the glamorous life of a consultant. You are paid for your brilliance… and then held hostage by it.


Consulting: The Dread Pirate’s Apprenticeship Program

In The Princess Bride, Wesley toils under the mysterious and murderous Dread Pirate Roberts. Every day he performs well. Every day he hears the same farewell:

“Good work. Sleep well. I’ll most likely kill you in the morning.”

Now replace “kill you” with “ghost you,” “ignore your email,” or “cut your retainer without explanation,” and you’ve got consulting in a nutshell.

You bring the value. You fight the wars. You fix what’s broken. You find out who’s secretly been poisoning the well (and it’s usually Brenda in Marketing who insists on Comic Sans). You create miracles. And at the end of every day?

“Good job today. We may fire you tomorrow.”

Why?

Because consulting success resets like Cinderella’s magic spell — nightly and without mercy.


Welcome to the House of Temporary Genius

Here’s a consulting truth no one teaches you in business school:

You’re only as good as your last win.

You can architect a turnaround, launch a flawless GTM strategy, or guide a company out of a PR hell storm like Gandalf charging Helm’s Deep… and it won’t matter by Monday.

On Monday, they want new magic. On Monday, the CFO has “questions.” On Monday, someone asks if they still “need external help.”

And on Monday, you're reminded that your entire job is a trust fall performed on a moving trampoline — blindfolded — while juggling “quick wins” and “low-hanging fruit.”

You are an asset until you're an expense.


Consulting by the Numbers (Because We Still Have to Sound Smart)

  • U.S. consulting market size in 2024? Over $330 billion and climbing.
  • Average tenure of a consultant per client? 3–6 months.
  • Chances that you'll be asked to “just throw something together real quick” that actually becomes the company’s entire strategy? 104%.
  • Number of times a client says “this is just a formality, we already love you” before issuing an RFP to 11 firms including Deloitte and their dog? Infinite.

Consulting, at scale, is an economic model powered by hope, urgency, and ambiguity. You are part sage, part soap dispenser.


Tolstoy Was Basically Talking About Consulting

“Everyone thinks of changing the world, but no one thinks of changing himself.” – Leo Tolstoy

This might be the unofficial motto of most client orgs.

They want digital transformation. They want culture change. They want to be like Apple and Tesla and Patagonia but also like a family and also do it all in Q2 with no extra budget.

You, the consultant, become the temporary host of this emotional paradox.

It’s your job to convince a 37-year-old legacy operation that they can, in fact, be reborn as a nimble tech-enabled marketplace just because you added a Slack channel and a Figma file.

And they will believe it… until next Tuesday.


Disney Said It First: Faith, Trust, and Spreadsheets

“All it takes is faith, trust, and a little bit of pixie dust.” – Peter Pan

Let’s be honest: this is 90% of most consulting gigs.

Faith: The client believes you might have the answers.
Trust: They’re hoping those answers won’t be a slide with the word “alignment.”
Pixie Dust: You rename a kick-off meeting as “Discovery Sprint Alpha” and charge $40K.

But true consulting isn’t just smoke and mirrors. It’s incredibly hard, nuanced, deeply empathetic work. You’re absorbing dysfunctions at scale, solving problems faster than they’re defined, and dancing the Macarena on the edge of being too strategic or not strategic enough.

And it all depends on your ability to create clarity in chaos — with PowerPoint.


The Groundhog Day of Perceived Value

Imagine you help a brand grow 40% YoY. Huge win, right?

Now fast-forward six weeks. You’re on Zoom. Same client. Same logo. Only now someone in ops asks, “What have you done for us lately?”

What have I done? WHAT HAVE I DONE?!

But this is the deal. You are Wesley. Every day you wake up on the ship. Every day you impress. Every day you are told: “Sleep well. I may kill you in the morning.”

And yet, we love it. Why?

Because…


We Are Pirates, Not Passengers

Consulting, like piracy, is a lifestyle — not a job.

You don’t become a consultant because you like rules, order, or predictable outcomes. You do it because you like adventure, and because deep down you think you might be able to fix things that feel unfixable.

Also, let’s be honest — we love saying things like “ecosystem strategy” and watching someone’s forehead sweat.

There’s a rush in being the person they call when the house is on fire, and then again when they want to build a new one. And sometimes those calls happen in the same quarter.

You are the strategist, the confessor, the storyteller, and the canary in the coal mine. You are what keeps the ship sailing when the captain’s drunk and the map’s on fire.


How to Thrive When You Might Be "Killed" Tomorrow

  1. Reset Expectations Like a Pro
    Every Monday, act like it’s Day 1. Remind them what you're solving. Reframe the work. Reinforce outcomes. Never assume they remember what you did.
  2. Make the Invisible Visible
    That brilliant behind-the-scenes magic? Brag about it. Tastefully. Or dramatically. Your call. Just don’t let silence eat your value.
  3. Create Internal Champions
    Don’t just deliver. Recruit. Make them your Wesley. Teach them your ways. If you’re going to be replaced, let it be by someone who quotes you.
  4. Always Be Re-Pitching
    Like Tony Stark in Iron Man 2, you’ve got to keep reinventing the suit. You’re not hired — you’re re-hired every week with every result.
  5. Leave Before They Need You To
    The Dread Pirate Roberts had it right. Leave on a high note. Vanish mysteriously. Become a legend. And send the invoice.

Final Thoughts from the Crow’s Nest

“Consulting isn’t a performance. It’s a partnership.”

Done right, it’s not just expertise rented by the hour — it’s trust, offered and earned, on both sides. It’s stepping into someone else’s business with humility, clarity, and just enough courage to say: “We can do better — together.”

It’s listening with intent, not just to be heard, but to actually help.
It’s saying “I’ve got you,” while they explain they want to merge TikTok virality with SAP workflows by next Thursday.
It’s building a brilliant strategy deck knowing full well it might end up buried in a Google Drive folder titled “Old Stuff (Ignore)” right next to a PDF of someone’s cousin’s cryptocurrency pitch deck.

But when it works — when it really clicks — it’s sacred.

Because consulting at its best isn’t transactional.
It’s transformational.

You get to build clarity where there was fog.
You help companies grow up — or glow up.
You get to show smart, exhausted people that change isn’t just possible — it might actually be worth it.

And occasionally, when the timing’s right and the lights are low, you slip on your metaphorical pirate mask, lean in with a smile, and say:

“Good job today. I may save you tomorrow.”

Until next time...

For more insights and useful industry information follow Inc Tank GTM on LinkedIn, YouTube & Instagram

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