I’m still beside myself. Food On Demand, a leading restaurant publication and trade show, focused on off premise and tech, recently named their “Outstanding Operators” of the year list.
It included incredible companies like Chipotle, Papa John’s, Craveworthy Brands, Sweetgreen, Costa Vida, Dog Haus and more. Several of leaders from those brands have been featured on my restaurant marketing podcast .
Many of those same leaders have also given presentations in the various online marketing summits I’ve hosted over the last couple years. Will come back to this in a second...
That list also included Oomi Kitchen, a delivery only restaurant based in Dallas, who worked with me in 2023 to up level their marketing efforts.
There’s no playbook or single resource that teaches restaurants how to be better marketers in their efforts to attract and retain more guests with quality experiences. Restaurant marketing is hard and it’s always moving target.
That’s why it’s important to ask questions and learn from the successes of others. My guests eat at your restaurant and yours eat at mine. In general people's dining habits on the top level are generally similar, which makes best practices very applicable.
The Food On Demand Outstanding Operator list also included the New York City based hamburger shop I co-own, Handcraft Burgers & Brew. That is why I’m beside myself. We get up every day and try to provide a great experience with great food and show as much gratitude as we can for that opportunity. To be included on the list like this and only our second year of operation is absolutely incredible and humbling.
What’s the secret?
For sure, it starts with great food and is carried through by an excellent experience. Once you have those two things, the key is to have marketing that matches, which means both meeting the guest where they are, and exceeding expectations through communication and messaging.
Would you like those playbooks?
There’s an easy way to get them. In fact, there are two!
I have teamed up with some incredible fellow restaurant leaders to package up all that we know so that you can go deep dive and learn it all for yourself.
THE P3 RESTAURANT MARKETING SUMMIT
January 14-16, 2024
If you are absolutely serious, and want the absolute A2Z master class with an absolute step-by-step playbook on how to seriously increase awareness, acquisition, retention, and evangelism… Book your travel now. This is one you don’t want to miss.
The P3 Restaurant, marketing summit is an in person, 2 day, immersion into all the tips, tactics, and framework you need to grow your revenue through marketing. It’s cohosted by myself and the incredible Restaurant coach, Chip Klose.
We have structured a step-by-step, move by move Customer journey playbook from how do you find new customers, how do you commence to come by, how do you get them to come back and how do you get them to fall in love with you. And you’re going to get it in order so that you can turn around the next day and start in on the action plan.
The event also includes presentations from a group of hand, selected industry leaders who will be sharing insights gathered from working with thousands and thousands of restaurants.
Once you’re done registering, definitely make sure you have enough pens and paper or download your favorite note app -- because they’re going to be full!
If you’re complacent in doing the same lame marketing as every other mediocre brand out there, you can skip this one.
This event is for incredible action takers only!
THE DRA RESTAURANT MARKETING SUMMIT, POWERED BY BRANDED
January 31st and February 1st, 2024
This online virtual summit, now happening for the fourth time, features 30+ incredible leaders, sharing tips, tricks and tactics on how to master your Restaurant marketing in 2024 is absolutely 100% FREE!
Register now: https://www.restaurantsgrow.com/summit
Stop wondering what to do, how to execute and how to measure your marketing. Register for this event and discover exactly you need to know.
Restaurant, marketing topics that are covered:
Segmentation and automation
Third Party Marketplace Promotions
and so much more.
Seriously. Who says no to this? ITS FREE!
Check out the list of speakers!
Plus, as an added bonus, there is a VIP offer that will get you access to every presentation from the last 3 Restaurant Marketing Summits TODAY. That includes the master class I taught on how TikTok For Restaurants that was given to me directly from TikTok
GET IN THERE!!!!
Stop wondering what to do and start knowing what to do. You have two incredible opportunities in front of you to achieve mastering status. Its now on you to be the action taker that you are and TAKE ACTION!
If you have any questions, or need help send me an email firstname.lastname@example.org
- Rev Ciancio
WHAT DOES REV DO?
*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.