Sep 2, 2023 2 min read

If you aren't doing this with your new store openings, you're doing it wrong

A grand opening only happens once in a lifetime for restaurants and this is how you do it right.
If you aren't doing this with your new store openings, you're doing it wrong
Jump to your favorite section

Oomi Kitchen in Dallas does this EVERY day of the year!

A grand opening only happens once in the lifetime of a new restaurant. That's why we go big ... COME WITH A BOOM!

Plus at that point, you've probably spent hundreds of thousands of dollars, if not millions on build-out. We gotta make some cash!

There is a massive list of things you could and SHOULD be doing to promote your new store openings. If you need a playbook, check out the interview I did with Luis Velasco at Jollibee. Their playbook is the ULTIMATE new store opening playbook (NSOP).

But let's talk about one easy-to-do move, that needs to be part of your NSOP ... build your guest database BEFORE you are open with QR CODES.

Here's the move:

STEP 1: Create a landing page where you can collect someone's name, email and or phone number.

STEP 2: Create an automated email that triggers once someone enters the form. In that email have a quick welcome/about message, a call to action, a link to your website and a link to your social.

STEP 3: Use a link shortener like to shrink the link to that landing and so you can track activity.

STEP 4: Create a QR code with the shortened link.

STEP 5: The MINUTE you take over the space, print out the absolute biggest QR permissible and put it in your windows or on your walls with a call to action.

PRO-TIP Take it up a notch by having an offer like buy one get one free, $10 off your first order, a free item...etc. MAKE PEOPLE WANT TO HIT THAT QR CODE!

STEP 6: As you get closer to opening, make sure the people that signed up are getting emails about grand (or soft) openings.

Check out this great example from a new coffee shop opening soon in NYC called Cinico.

QR Code on Windows

Screen shot of landing page

Screen shot of confirmation email.

I just gave you the playbook but in case you need help with any of this, that’s what I do. Hit me up if you have questions or need some support.

Send me an email:


*I help restaurants to build guest marketing programs.
*I help hospitality tech companies with lead generation and content marketing.

Need help? reach out:

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Hospitality Headline.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.