A critical ingredient when building a company is to surround yourself with experts in areas where you’re not one. I’m thrilled to see the product of a collaborative effort from the leaders of our technology, operations, and marketing teams produced in PourMyBeer’s latest 2023 Impact Report. It's been a year of growth and innovation, and we’ve brewed up some serious transformations in the self-pour beverage market. So, grab a cold one, and let's dive right in!
Imagine walking into a bar where, instead of waiting for a busy bartender to notice you, you head over to a self-pour tap. Within seconds, you're sipping your favorite craft beer. That's the magic of PourMyBeer. We're not just selling technology; we're selling experiences, freedom, and control.
Our approach doesn't just streamline the customer experience; it enriches it. Patrons enjoy an unparalleled variety of beverages at their fingertips, engaging directly with their choices in a fun, interactive manner. This autonomy encourages exploration and repeat visits, forging a stronger connection between venues and their customers.
What I’m most proud of is seeing our customers' revenue increase year-over-year. We built this technology to enable owners and operators to run more profitable businesses. Implementing our self-pour technology has led to notable efficiencies for operators, including reduced labor costs, minimized beverage waste, and an uptick in sales volumes. Establishments can offer a wider array of beverages without the need for additional staffing, turning each pour into an opportunity for increased profitability.
Operators using PourMyBeer systems generated over $59.7 million in revenue in 2023. On average, 80% of operators break even within one year, demonstrating the profitability and financial viability of the self-pour model.
Our data shows that 5.5% of adults over 21 in the United States have interacted with a PourMyBeer system. To put this into perspective, consider the average number of contacts in a person's phone hovers around 500. That implies that 28 people in your contacts contributed to this report. Who are they? Are you one of them?
2023 marked a year of significant milestones for PourMyBeer. Our active locations grew by 66.7%, a clear indicator of the market’s readiness and enthusiasm for self-pour technology. This isn’t just about expansion; it's about revolutionizing how venues operate, offering unparalleled flexibility and choice to consumers, and setting a new standard for engagement in the hospitality sector. As we ventured into new markets, our presence became synonymous with innovation, drawing in more operators and consumers into the self-pour ecosystem.
10 million consumers worldwide have poured more than 403 million ounces of beverages through our systems. That’s equivalent to 25.1 million pints of beer. This is a testament to the trust, reliability, and sheer enjoyment our technology brings to the table with over 10 million stories of choice, control, and a new way to experience beverage service.
Sustainability is an increasingly relevant part of our mission. Our technology has helped offset 25.7k metric tons of CO2 emissions by eliminating the need for aluminum cans and glass bottles in the venues we operate in. In a world where every action toward sustainability counts, self-serve beverage technology can be a powerful ally in the fight against climate change.
Our 2023 Impact Report is more than just an aggregation of achievements; it's a blueprint for the future. It offers in-depth insights into how self-pour technology is shaping the beverage industry, transforming customer engagement, and leading the charge toward a more profitable, innovative, and sustainable future.
We find ourselves at the intersection of convenience and community. We value innovation, sure, but we believe it's about people, not just technology. To our customers, observers, partners, and anyone with a thirst for evolving and improving: thank you. Your support fuels our drive to push the boundaries of what's possible in the hospitality industry.
PourMyBeer’s 2023 Impact Report is available for download, providing in-depth insights into self-pour technology's impact on the beverage industry.